The Oman Tax Authority has published the VAT Guide for Promotions which provides clarifications/ guidance in terms of VAT implications on transactions related to promotion of commercial activities, including discounts offered to customers, free supplies, barter transactions, marketing schemes, loyalty programs etc.
The treatment of VAT has to be separately analyzed in each case. Thus, businesses shall take this into consideration for analyzing VAT implications on business promotions and ensuring compliance with VAT obligations in Oman.